One of the largest leadership conferences this year for Cargill Meats was the Leadership Summit. Many of the top chefs and distributors met in Colorado at a venue on top of the mountains. What a fitting place to cast vision and challenge the leadership of the meat industry. Guests were greeted with a perspective banner set that read "XX" when they got off the shuttle. Once in their rooms, welcome packs included a Google cardboard VR 360 video experience greeted guests by transporting them to a cow pasture.